Quality Function Deployment

Quality Function Deployment (QFD)

Overview
This seminar is designed to provide employees with the skills and knowledge to identify customer needs and translate them into product and service attributes and process requirements. Participants work on their actual product ideas and processes for exercises throughout the session.

Participants
Engineers and managers who are responsible for product or process development.  Applicable to those responsible for improving customer satisfaction with their products or services.

Seminar Objectives
To enable participants to extract customer needs and desires and to translate those needs and desires into product/service and process requirements. Specific topics and skills covered include:

  • Defining Customer Needs
  • Listening to the Voice of the Customer
    • Interviewing for Data
    • Observational Research
    • Focus Groups
  • Building QFD Matrices (House of Quality)
  • Management

Time
3 days